Privacy Policy

Last updated: 23 February 2026

Grounded Thinking Ltd ("we", "us", or "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information.

Who we are

Grounded Thinking Ltd is an AI governance consultancy registered in England and Wales. Our registered address is available upon request.

For any privacy-related queries, contact us at: [email protected]

What data we collect

We collect personal information that you voluntarily provide to us, including:

Email address — when you download our resources or subscribe to updates
Name and contact details — when you book a consultation or enquire about our services
Communication records — when you correspond with us by email

How we use your data

We use your personal information to:

Send you requested resources (e.g., PDF downloads)
Send occasional updates about AI governance topics (you can unsubscribe at any time)
Respond to your enquiries
Schedule and conduct consultations
Comply with legal obligations

Legal basis for processing

We process your data based on:

Consent — when you submit your email to receive resources or updates
Legitimate interests — to respond to enquiries and provide our services
Contract — to deliver services you have engaged us for

How we store your data

Your data is stored securely using the following services:

ConvertKit — for email subscriptions (data stored in the US under Standard Contractual Clauses)
Google Workspace — for email correspondence and scheduling

We retain your data only for as long as necessary to fulfil the purposes described above, or as required by law.

Your rights

Under UK GDPR, you have the right to:

Access — request a copy of the personal data we hold about you
Rectification — ask us to correct inaccurate data
Erasure — ask us to delete your data ("right to be forgotten")
Withdraw consent — unsubscribe from emails at any time using the link in any email
Complain — lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, email us at [email protected].

Cookies

Our website uses minimal cookies for essential functionality. We do not use advertising or tracking cookies. Third-party services embedded on our site (such as ConvertKit forms) may set their own cookies — please refer to their respective privacy policies.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact us

If you have any questions about this privacy policy or our data practices, please contact:

Simon Poole
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